Analysis of consumers based on the IFS original generation classification.
Visualizing target profiles based on generational characteristics supported by long-term consumer research data, which serve as the foundation for marketing strategies.
The "ifs Original Generation Classification" is a fundamental perspective of market analysis established by ifs based on 30 years of consumer research focused on fashion. By combining generational characteristics backed by research data, such as consumer behavior, values, and preferences, with the latest trends, experts in consumer analysis visualize the tastes preferred by the target audience and the lifestyle they seek.
- Company：伊藤忠ファッションシステム
- Price：Other
